Search Engine Optimization (SEO)
The internet is quite democratic and we have search engines such as Google, Yahoo and Bing to thank for that. They have leveled the playing field for us by not allowing big business to throw their advertising dollars around and pushing out the little guy. This is why when we type “food” into a search engine McDonald’s doesn’t come up.
You can’t buy your way to the top
Search Engine Optimization (SEO) unfortunately has become a buzz word and cash grab service for underhanded web marketers trying to take advantage of uneducated website owners.
Search engines have rules.
Did you know there are things search engines like, don’t like and you can be penalized if you try to trick them? The first thing you need to understand about SEO is that it is going to take time and dedication if you want to rank high on the Search Engine Results Page (SERP) for your keywords, and there are no guarantees.
In all honesty, no matter what you have been told there is not much use in retro fitting an existing website with SEO. Search Engine Optimization needs to be built into the very core of your web content before any web programming or development even takes place.
You also have to be realistic with your website goals, ideally when someone types your location (say Durham Region) and any services you offer (how about Graphic Design) into a search engine you want to rank as high up the SERP as possible.
Don’t expect because you sell shoes that web users will find you by typing shoes, Nike or Adidas into the search engines, its just not going to happen.
Websites with SEO Built In
Digital Deceptions starts every web project with your web content so search engine optimization is included right from the start. We research your industry, analyze and audit your competitor’s web presence and then choose keywords to better position the information contained within your website.
All our websites are created with WordPress which out of the box is a well optimized system but we tweak it to make it even more search engine friendly. We show you tips and strategies you can do on your own when updating your website with new images or information and we also discuss the different ways you can support your website and help to build a steady stream of traffic.
Just like every industry is different, so too are websites
Don’t be fooled by people selling SEO packages, secrets or guarantees. It is a customized services that requires research to achieve your particular goals and there isn’t much you can do to a website to better position your web presence if you are not using the right keywords in the first place.
If you have any questions or are interested in a quote give us a call at (905) 995-8744 or get in touch to set up an appointment. It doesn’t cost anything and there is no obligation on your part at all.
