First off they are an American business where I usually do work for Canadian companies; they wanted a very clean and corporate almost minimal look which is usually the opposite of what I strive for.

It was very difficult not to throw some bells and whistles into this project but it was against the client’s wishes and I’m always up for a challenge. Sometimes you have to come out of my comfort zone every so often; I think it makes you a better designer by using skills you otherwise my not normally use.