Free Event

The event is called “Climate Changes: Opportunities and Impacts” and features presentations by:

Bob Willard – Author of the Sustainability Advantage books
“The Sustainability Advantage: How to Prosper in Changing Times”

Dr. Peter Berg – Professor of Physics, UOIT
“Navigating through resource depletion towards sustainability”

Q & A session following presentations

Location and Details

This free event will take place on Wednesday, November 17th, from 7:00 pm to 9:00 pm at the McLaughlin Library Auditorium in Oshawa.

Climate Changes: Opportunities and Impacts

Wed, Nov17th,
from 7:00 pm to 9:00 pm

McLaughlin Library Auditorium
65 Bagot Street
Oshawa

Poster Brief

Target audience includes municipal councils and staff, UOIT and Durham College students, high school students across Durham Region and the general public.

The poster would have to be edgy and eye-catching and I was supplied with a stock image of a hand holding a burning earth.

Poster Style

The poster was completely composed in vector graphics using Adobe Illustrator, when creating illustrations with this type of subject matter it is very easy to get caught up in all the doom and gloom so to make it more interesting I thought it should have a much more appealing colour palette instead of opting for the typical dark apocalyptic tones typically used.

I chose the majority of the colour palette from the globe and the flames. Earth is commonly portrayed using both blue and green so I use a combination of the both of them to create a deep jungle indigo as my dark base, this colour is also used to shade the globe making it appear to be more spherical and the same colour representing the earth colours combined is used in illustrating the grassy hill.

The brightest red from the flames is used to punch up the main title of the event “Climate Changes”. That red and also the orange from the flames is used in the event date text which helps to draw you eye from the top right through the main illustration and bring you to the title.

The event main content is highlighted using the soft yellow from the flames against the deep jungle indigo I spoke of earlier. Note the balance from the tips of the red flames to the red title and again from the yellow flames to the yellow main content.

To make the background a little more interesting the globe was converted to grayscale, set to 20% opacity, enlarged and centred with the earth globe to mimic some of the detail adding contrast.

Some accents were included, black was used very sparingly to outline the free event on the top right and then on the time at the bottom of that block of text to balance it all out, then again to give the main title some three dimensional depth and on the sub heading. Also added some drips to show the effects of global warming as well as a bit of a shadow from the hand over the letter “M”.

I had a lot of fun creating this poster and thank the City of Oshawa for giving me the opportunity to help make people aware of important issues such as climate change.

Working closely with the event organizer Glen McKnight from Global Catalysts Consulting Service and the Foundation for Building Sustainable Communities (FBSC) we decided early on that we didn’t want to show any weapons.

I wanted this poster to have a childlike character to it so this is where the scribbled crayon effect on the background comes into play. The main colour chosen was blue for all the Canadians who serve with the United Nations.

The white dove which is one of the most classic symbols of peace was one of the last things to be added in, I was trying to stay away from the stereotypical things you would see in these types of posters but it just added such a nice touch.

In the very background is the Vimy ridge National Historic Site of Canada for those who fought and gave their lives in the First World War. Just in front of that are the three soldiers from the Peacekeeping Monument in Ottawa entitled the Reconciliation, this monument commemorates Canada’s role in international peacekeeping and the soldiers who have participated and are participation, both living and dead.

Directly below the soldier in the very middle of the poster and the young boy looking up is Canadian Association of Veterans in United Nations Peacekeeping plaque which is located in Oshawa Memorial Park.

To the very left of the plaque is a silhouette of two of our modern Canadian soldiers and right below them is a police car. Police officers may not be the first thing that comes to mind when you think of peacekeeping but they are certainly peacekeepers as well.

A graphic illustration depicting our Canadian military and law enforcement peacekeepers wouldn’t be complete without showcasing our traditional Royal Canadian Mounted Police now would it?

I had a great time creating this piece which took just over 21 hours to complete. Although I immigrated to Canada from Northern Ireland I feel a great sense of pride being a Canadian and it is this pride I hope shows through in this poster.

I really wanted to showcase the project as a whole but at the moment I have so many projects on the go in various stages of completion I got desperate and just had to show a little bit of the work I have been doing of late.

The logo is 100% pure vector and was created in Adobe Illustrator. I wanted to achieve a deep metallic look with a sense of realism, something you would see on an old classic car from days gone by.

I experimented heavily trying to get the desired effect with the help of a few tutorials I found here and here and in the end I ended up creating my own technique to add to my bag of tricks.

I think the logo turned out great, it looks like it was carved out of metal and polished, I learnt a new trick and the client is very happy. The next thing to expect from this project will be the business cards and brochure/ pamphlet and then on to the website which I am really looking forward to.

The menu concept was a breeze as I had already established the look and feel with the poster treatments and designed them knowing I was going to reuse some of their elements in the menu flyer, this a classic design technique when you are creating a brand or identity package for a client.

With a little planning it is often far more cost effective to design multiple projects in a sequence as appose to constantly doing one offs. A little marketing goes a long way allowing you to adapt your advertising when needed instead of panicking and reacting to the current economic situation or a slow quarter and rushing your campaign.

Because of all the research and detail that went into the posters there were many options and avenues that we could have went down and in the end what we came up with is quite unique, interesting and is almost certainly going to grab people’s attention and get them talking.

It is a simple 8.5” x 11” folded (book style) menu flyer for inside the shop as well for mailing campaigns. I am constantly hording and dissecting every ad that comes my way and most food and restaurant establishments ads are either very plain or very loud with outrageous colours looking like they are selling there wares at crazy rock bottom prices and everything must go.

I guess there’s a time and a place for this type of marketing (or not? I smell a future blog post here) but these days the average person is blinded (figuratively…lol ) by these visual guerrilla tactics that may have worked at onetime but your average consumer is so much smarter than that now and still many products and services are being sold in this manner.

Everywhere you go in North America you can find Fish and Chip shops, although they may all taste different they all seem to create the same atmosphere when you visit, they virtually do zero advertising and when they do it is very poorly done.

So after taking all that into account I decided that I was going to go back to the basics with the Big Catch menu and show the world how a real menu is supposed to be done. The chosen colours are eloquent, the imagery is well placed, and there are a couple of puns and quirky graphics.

The food items, pricing and contact information are clear and easily identifiable and you can also find the History of Fish and Chips on the back cover with portraits of the main players that were involved. It is engaging and entertaining for people of all ages, well thought out and guaranteed to get a second and third look.

I’ve got one more menu to do, the main wall menu which will be complete by the end of the week and then it is on to the website for the grand opening, I’m looking forward to having a deep fried Mars bar with ice cream.

From my experience client’s either know exactly what they want period which is usually much better than them not having a clue as to what they really want or need but I find as a designer when you make suggestions that sometimes the client feels like it is an up sell so it is important that you back up your advice with why it is better to go in that direction and share some of your past experiences.

First I Created The Logo

The Big Catch on the other hand were very upfront and after they had told me their concept and requirements they wanted to hear my opinion and how I thought it would be best communicated which we had a lengthy conversation about and put a game plan into action starting with their logo.

The second phase of the project was to design ten 30” x 40” wall posters that are to be installed throughout the restaurant adding to the visual fish, maritime theme but also containing relevant content that can teach, distract and get patrons talking while they wait for their food.

How cool is that? I can remember back when I was a kid I would get mesmerized by things like that in restaurants and now these days that sort of thing has been lost in chains and franchises.

So because of our conversation I now not only know exactly what the Big Catch wants to be but I also know how to get there by using my past experiences going to restaurants with my family and pushing those same buttons that instilled the same feelings as when I was a child.

Ten Posters About Fish, Fishing And The Sea?

Here are the ten posters that were finalized, I hope you enjoy them as much as I did designing and researching them.

I began the poster design with the background and I thought because of the restaurants interior colours (red and blue) that it should be light, more specifically neutral and playing on the whole maritime theme the obvious choice was sand. These web graphics don’t do the detail any justice so just take my word for it when I tell you that the background looks like sand and has multiple gritty colour levels in it and you know right away what it is.

The first two posters are of record freshwater fish catches from all over the world and I will have to admit that the information is not 100% accurate not only because I found conflicting information during my research but I was instructed to add a couple of specific names to the list for a little fun.

Fish Poster Three Was Tough

The first two were simple in comparison to the third where I started to experiment a little and actually proved to be one of the most difficult by far. The concept came to me from my last trip to Northern Ireland, I was in what we call a “Fish Shap” which coincidentally sells fish and on the wall I saw a large illustration of how to butcher fish, where to cut and what some of the parts were called so after much research, scanning and a lot of patients in Illustrator I came up with what you see on the left.

The difficulty was being able to replicate the same idea without it coming off gory as I’m sure people aren’t going to appreciate looking at fish guts as they eat all the while keeping it dressed up like the previous couple of designs.

Bad Luck And Fishing

I was unaware of how superstitious many cultures were about fishing and I think that this derives from the fact that it is one of the oldest activities that we as humans still do to this day and no matter how sophisticated a culture is or was that fishing was responsible for their survival or downfall.

These cultures believed that the little things they did in life either affect their luck or did not appease there gods and over the last couple of thousand years these belief systems have modernized into superstitions, some of which I have heard myself at one time or another so to ward off any bad luck on the fourth poster I have added a fishing poster about superstition.

Victorian Fishermen?

I came across some Victorian fishermen post cards in an old Irish book I’ve had for years and these old cards had so much character that they had to be used, they were from the days when people posed laying down because it took ten minutes to take the photo, lay down and say cheese…lol.

Since this was the “Fisher man” poster I thought it would be a good idea to show how to tie a few fishing knots. I actually use to fish with my dad quite a bit growing and up and still remember how to tie the clinch knot that he taught me and ever since I learnt my first knot and have come across any kind of knot diagram (which has been quite a few times unexpectedly) I get mesmerized just like when I was a kid so I knew I was on the right track for the Big Catch poster number five.

Guinness, Pier 39, Donaghadee And Me

While I was doing my research I also found that a big part of maritime culture was tragedy which of course has a time and place to be remembered but a restaurant is neither the time nor place. From many of these tragedies came the lighthouse, the technological answer to aid a ship in troubled waters or bad weather.

Again taking a little bit from one of my many trips to Northern Ireland which wouldn’t be complete without a couple of hours out to Donaghadee (Dawn-a-ga-dee) to see the lighthouse, I know how important it was in its day before satellites and GPS but just think for a moment the relief and safety that some of these seafaring men felt when they saw the lighthouse, something that most of us don’t think about today the odd time we get the chance to see one.

So I wanted to do the old lighthouse some justice and bring back some of its charm and urgency by sharing a little history and also pointing out some of the different styles that there are in the sixth poster. Like most people I’ve never actually been inside a light house so the next best thing would be to have some sort of building plans or diagrams that would give you a better idea as to what they contain beside steps and ladders. The look of this poster was inspired by Leonardo da Vinci’s Vitruvian Man drawing and I think that it was successfully pulled it off.

The Great Fish And Chips

The owner of the Big Catch is quite knowledgeable and utterly obsessed with sharks so it was a no brainer to incorporate a shark poster into the project but since he knew all about them I didn’t want to just have a bunch of shark information that he already knew in his poster so what was I to do?

I searched high and low and came up with an old long dead science magazine which had an article from the sixties written in retro fashion sounding very dated and it fit right into the theme naturally and giving customers an interesting look into how sharks were thought of forty plus years ago.

The hardest part after finding this article was finding a suitable photo of a shark jaw at 300dpi, I ended up cutting one in half, manipulating it and then duplicating it and flipping it over to make it look whole again.

The History Of Fish N Chips?

History of Fish and Chips

Poster number eight made for interesting research because this was the poster devoted to the history of Fish and Chips yes I said it. Everything has a beginning and an end and at some point little bits of information get documented either by art, memoires, newspapers, poetry or stories and then a couple of hundred years later somebody comes along and puts it all together to paint a picture.

Being a British born Ulsterman I have been pretty much raised on fish ‘n chips and have the trained palette of a connoisseur, everywhere we have lived we have tried out all the chippies in the neighbourhood then choosing which was our local and we critique each and every meal but I never had a clue how it all began. That’s culture for you.

Without going into much detail about the whole story which was quite boring and not nearly as much fun as researching it was I decided to look at the major players instead and see if I could find any images of them which I did with a little help from some old encyclopedias. I’m a firm believer that people need a face to put a story to and since this story wasn’t very interesting I concentrated on the imagery.

I Love My Technology

Technology has always intrigued me and I chose to do make poster nine about the sextant, I remember getting frowned at in class for giggling when the teacher said sextant one day…lol. This is an ingenious device that helped man navigate the globe almost three hundred years ago utilizing the devils tools, math and physics.

As a Christian you would have been torn between your faith by utilizing this tool since the church taught that the world was flat and science didn’t exist, they were suspicious of the unknown and couldn’t comprehend the knowledge that went into this tool of navigation.

You have to remember that this was 250 years into the Spanish inquisition so the sextant was seen as a threat by the church and was punishable by death for using one so only very brave men of solid conviction would dare own one. Believe it or not they are still used to this very day although it is not that method of choice.

H.O.M.E.S. = Huron, Ontario, Michigan, Erie and Superior

The final poster was the easiest one to do, I tend to always begin with the hard work first. One of my first thoughts on this project was to have a map of the Great Lakes, living in Ajax Ontario in the Regional Municipality of Durham I am absolutely surrounded by the Great Lakes and have been living ten minutes from Lake Ontario for almost twenty years.

I know that Canadians are very proud of their natural water source and growing up you learn about them at different grades in school so they are a huge part of our lives and they just had to be part of the project.

Like with the shark poster I didn’t want to just have statistics or numbers I wanted to show people the Great Lakes from a perspective they rarely seen if at all so what I decided to do was to have a very old map of the lakes as well as a modern version side by side which creates an interesting effect and hopefully conversation in the coming weeks.

Yeah another long post I know but a lot of thought and hard work went into this project and again I have to thank the Big Catch Fish ‘n Chip Restaurant for trusting me and allowing me to have the amount of creative freedom that I had, it was a pleasure working on and I can’t wait to move on to the next phase of the project.

The food industry has been kind to me lately and even though eateries have been closing down or selling due to the economic situation, from where I’m standing it hasn’t really stopped people from buy these restaurants and setting up shop. I guess no matter what industry you are in everybody has to eat.

Being an Irishmen I have literally been raised eating fish suppers so when I was commissioned to design a logo for the Big Catch Fish ‘n Chips I took it as a medal of honour and coincidentally that was the direction I went with when designing the logo.

I wanted to incorporate one of those lifesaver rings that hang on the sides of boats so I started off with that but instead of making it look like the stereotypical kind of safety device I used the company’s blue to colour it. Next I surrounded the outside of the graphic with rope which represents boats, docks and all that marine stuff.

Because this is not you’re regular Fish and Chip shop I decided to put some nautical starts that also show that it is a 5 star restaurant to give it a bit of class and then of course the fish caught in the fisherman’s net.

Plain, simple and beautifully illustrated this logo says a lot by packing in a little story but lacks the complexities of a novel just like all logos should do.

The before images here are of a wedding some years ago which have discoloured and faded. The bride was never really too happy with some of the objects in her photos, things like some people, sewer gratings and telephone lines.

The husband wanted to surprise his wife on their 50th wedding anniversary giving her the photos she always wanted, isn’t that sweet? She was quite surprised and really enjoyed them and on top of it all their family can enjoy them for many more generations to come.

The client wanted a presentation that was clean professional and exciting; they were bored with the old PowerPoint jobs and needed something more so Flash was the only way to go.

The project was a great experience and confidence booster; I could play with the big boys. We finished on time and budget and the client was really happy.

This is a packaging label that I illustrated for Hawg Handlers which is a fishing bait product. The client’s vision was a hog holding up a large mouth bass, I was hooked as soon as I realized that I was going to be drawing a pig holding a fish no pun intended…lol.